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Serial Entrepreneur, Two-Time Emmy Award-winning TV Host and Actor, Community Leader, and Documentary Filmmaker | Billy Dec, has masterfully curated a diverse portfolio of cutting-edge creative ventures in hospitality, advertising, and business consulting, while maintaining an unwavering commitment to impact, community, and care.
Discover the story of FOOD ROOTS
“You don’t know where you’re going unless you know where you’re from.”
- Lolo Monico, Billy’s Grandfather
Produced by 3-time Oscar Award-Winning Executive Producer Doug Blush, Emmy Winning Director Michele Josue, and scored by Grammy Award Winning Producer, Artist, and member of the Black Eyed Peas’ Apl.De.Ap, Billy’s inaugural documentary, FOOD ROOTS, explores themes of self-discovery, multicultural influence, and family heritage. After receiving devastating news of family loss on the other side of the world, Dec leaves home to journey through his mother’s native 7,641 Islands of the Philippines to find his last remaining elders, and himself. He travels by motorcycle, boat, plane and on foot to find and preserve the lost recipes of his ancestors, discover culinary and cultural treasures, and learn family stories that forever change his life.
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The Latest

Sunda Fulton market

Our Award-Winning restaurant, Sunda New Asian opened its doors in Fulton Market! Located in Chicago's hottest neighborhood, Sunda Fulton celebrates the beautiful blend of dishes and flavors from Japan, the Philippines, Indonesia, Thailand, China and more.

Let's Eat

Food Roots

Audience Award Winner at the Nashville Film Festival and captivating hearts at film festivals worldwide, FOOD ROOTS is stirring the souls of global audiences. Imagine yourself on a journey through time, discovering the recipes of your ancestors. Join Billy Dec on an adventure to the Philippines, where he uncovers the rich history of his heritage.

Watch THE TRAILER

The Blueprint

Enter: Nashville’s newest nocturnal haven in Printers Alley. Dec, a.k.a. “The King Of Clubs,” and his team at The Underground, named “Nightclub Operator of the Year” opened the doors to The Blueprint Supply Co. in May 2024. A multi-faceted venue and sensory playground, showcasing every type of event, The Blueprint is positioned to be a new hot spot for creatives, by creatives in the heart of downtown Nashville.

Let’s HANG
Dining | Entertainment | Creative

BILLY DEC’S VENTURES

Award-winning restaurants, film, entertainment, venues & nightclubs, and advertising

DINING

Dec’s Dining and Nightlife ventures are hot spots, offering unparalleled entertainment and dining experiences.
• Sunda New Asian: Chicago, Tampa, Nashville
• The Underground Nightclub, Chicago
• The Blueprint, Nashville

Let's Eat

ENTERTAINMENT

Celebrating a life-long career in entertainment, Dec is a force to reckon with in front of the camera, as well as behind it.
• FOOD ROOTS Documentary
• FOOD ROOTS Podcast
• Host
• Actor
• Storyteller & Filmmaker

let’s create

CULTURE

With a legacy in hospitality and entrepreneurship, Dec is also a committed creative, leading the charge on a high-profile advertising agency, as well as an HR Management company.
• COACT
• HR PRO

let’s work together
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