Documentary for PBS

Food. Roots.

What if you could go back in time, to any place in the world, to learn the recipes of your ancestors?

Join Billy Dec, Emmy Award winning TV personality and Restaurateur, as he sets off on a journey to his mother's native 7641 Islands of the Philippines…

Join Billy Dec, Emmy Award winning TV personality and Restaurateur, as he sets off on a journey to his mother's native 7641 Islands of the Philippines…

to find his last living elders, learn the recipes of his ancestors, and gain a deeper understanding of his cultural and culinary identity.

Watch the Trailer

Please support! Donations of any size made here to PBS TV WCTE, for production and community outreach programs around “Food. Roots.” are not only tax-deductible, but will now be matched by a Foundation Grant of $100,000!

Official Sponsorship opportunities are available at these levels, please consider and/or help spread the word!

  1. Multi-Name Page (:05 Sec), Voiceover, and URL - $5,000
  2. Single Name-Page Still Art/Graphics (:05 Sec), Logo, Voiceover, and URL - $10,000
  3. Still Art/Graphics (:10 Sec), Logo, Voiceover, and URL – $25,000
  4. Pre-Produced Rolling Video (:15 Sec), Logo, Voiceover, Graphics and URL - $50,000
  5. Pre-Produced Rolling Video (:30-sec) for once sponsor in the opening block with :05-sec in the closing $125,000

For Immediate Release

$100,00 Matching Grant for Documentary Project for PBS "Food. Roots."
Announced by Restaurateur and TV Personality Billy Dec
The Chicago-born restaurateur invites viewers to "go back in time," as he explores his cultural and culinary roots throughout the islands of the Philippines

(CHICAGO; September 17, 2019) – Sunda Owner Billy Dec is proud to share that his documentary project, "Food. Roots." has received a $100,000 matching grant. Through this generous grant, tax-deductible donations to PBS TV WCTE will now be doubled to support production and outreach programs for the documentary. Spurred by a desire to reach a deeper meaning of his cultural and culinary identity, especially after the death of two of his elders on the same day, Dec immediately set out to explore his mothers’ native Philippines, find his family, and learn the recipes of his ancestors.

Most well-known for his award-winning restaurant concept Sunda New Asian (Chicago and Nashville), he is regularly seen on NBC's TODAY Show as a TODAY Food Contributor, and has appeared on TV shows like Empire, Criminal Minds and Chicago Fire. Dec is also a Lifestyle Contributing Editor for ESQUIRE Magazine, and hosts The Meal of Your Life! podcast on Apple Podcasts. In addition to his food and lifestyle-focused endeavors, Dec was a Presidential appointee, serving on the White House Advisory Commission on Asian American & Pacific Islanders, and the White House Bullying Prevention Task Force.

"Food. Roots." gives viewers the opportunity to accompany Dec by plane, boat, motorcycle, jeepney and foot, as he searches through bustling metropolitan cities, tiny remote islands, and hidden cloud-scraping mountain villages to find his family members. He climbs a mountain to meet with a 103 year-old tribal tattoo master, where she blesses him with a tattoo related to his ancestral connection. Through the ups and downs of the trip, Dec gains a deeper understanding of his family history, along with an elevated appreciation for how food has shaped their view of the world.

To support the production of “Food. Roots.” tax-deductible donations to PBS TV WCTE can be made at PBS TV WCTE. All funds raised will be allocated specifically to this project for production work, marketing and community outreach.

For more information email B@BillyDec.com.